The Evolution of Labubu: From Sketch to Global Phenomenon

In 2025, Labubu celebrates its 10th anniversary, marking a decade of captivating collectors and fans worldwide. From its humble beginnings as a character in a story series to its current status as a global icon, Labubu’s journey is a testament to creativity, community, and cultural impact. In this article, we’ll trace Labubu’s evolution and celebrate its legacy, while highlighting how you can explore its magic at Have A Seat Labubu.

The Birth of Labubu

Labubu was created in 2015 by Hong Kong-born artist Kasing Lung, who drew inspiration from Nordic mythology during his childhood in the Netherlands. As part of his “The Monsters” series, Labubu joined a tribe of quirky creatures like Zimomo, Tycoco, Spooky, and Pato. Described as a small, fluffy monster with pointy ears, wide eyes, and nine sharp teeth forming a mischievous smile, Labubu’s playful yet slightly fierce personality quickly endeared it to fans. Initially produced as figurines by How2Work, Labubu laid the foundation for its future success.

The Pop Mart Partnership and Rise to Fame

Labubu’s popularity soared in 2019 when it partnered with Pop Mart, a leading Chinese toy company. This collaboration introduced Labubu in blind box formats, where collectors receive a random figure from a series, adding an element of surprise that fueled a collecting frenzy. Series like “Exciting Macaron” (October 2023), “Have a Seat,” and “Big into Energy” (April 2025) showcased Labubu’s versatility, with each release offering new themes and designs. The partnership also expanded Labubu’s reach, with Pop Mart’s global stores making it accessible to fans worldwide.

Cultural Breakthrough: The Lisa Effect

Labubu’s global fame was amplified in April 2024 when K-pop star Lisa from BLACKPINK was spotted with a Labubu keychain on her bag. This moment sparked a trend in Thailand and Southeast Asia, leading to long lines at Pop Mart stores and a surge in demand.

By 2025, Labubu had become a fashion accessory for celebrities like Rihanna and Dua Lipa, further cementing its status as a cultural phenomenon. The “Lisa effect” highlighted Labubu’s crossover appeal, blending collectibility with pop culture.

Global Expansion and Collaborations

Labubu’s reach extended beyond Asia, with Pop Mart opening stores in cities like Los Angeles and London, where fans lined up overnight for new releases. Notable collaborations included:

• A Coca-Cola-themed winter blind box series in late 2024, featuring eleven Labubu figures.
• A 13-figurine line inspired by the manga One Piece in early 2025, reimagining The Monsters as anime characters.

Exclusive releases at museums, such as the “Labubu’s Artistic Quest” series sold at Pop Mart’s Louvre store in Paris.

These collaborations underscored Labubu’s cross-cultural appeal and artistic depth, attracting both collectors and art enthusiasts.

The Collector Community

Labubu’s success is fueled by its dedicated collector community. Social media platforms like TikTok, with over 1.2 million Labubu-related posts, and Reddit’s PopMartCollectors are filled with unboxing videos, collection showcases, and trading tips. The thrill of finding rare figures, such as secret editions with a 1 in 72 chance, keeps collectors engaged and passionate. This community spirit has turned Labubu into more than a toy—it’s a shared passion.

Evolution of Labubu’s Character

Kasing Lung has noted that Labubu has evolved alongside him, shifting from a mischievous character to one with calmer, more amicable traits. This reflects Lung’s personal growth and adds depth to Labubu’s story, resonating with fans who see the character as a companion in their own journeys.

Celebrating 10 Years of Labubu

As Labubu marks its 10th anniversary in 2025, it’s a time to reflect on its journey from a niche collectible to a global icon. With over 300 variations, a vibrant fanbase, and a legacy of creativity, Labubu continues to inspire.

While specific anniversary events are not detailed, the milestone is likely to include special releases or promotions, as seen with past milestones. Fans can celebrate by collecting iconic series like “Have a Seat” or exploring new collaborations.

Explore Labubu’s Legacy at Have A Seat Labubu

At Have A Seat Labubu, we’re proud to offer a curated selection of Labubu merchandise, from blind boxes and dolls to accessories and clothing for your Labubu dolls. Whether you’re a longtime fan or new to the world of Labubu, our shop is your destination to celebrate this beloved character’s 10th anniversary.

Discover the best collection and other must-have series in our Labubu Blind Box, Labubu Doll, Labubu Accessories, and Labubu Clothes categories.

Conclusion

Labubu’s journey from a sketch by Kasing Lung to a global phenomenon is a story of creativity, community, and cultural impact. As we celebrate its 10th anniversary in 2025, Labubu continues to inspire and delight fans around the world. Join the celebration by exploring the magic of Labubu at Have A Seat Labubu, where you can find merchandise to start or expand your collection.